Consumer Insights: Using Ethnographic Tools
DR. JEFF B. MURRAY
Professor of Marketing and Logistics
Jeff B. Murray, Ph.D. (Virginia Tech) is a professor in the Marketing and Logistics Department, Walton College, University of Arkansas. Dr. Murray teaches in the undergraduate program, the full-time MBA program, the managerial MBA program and the executive MBA program in Shanghai, China. He has also taught in the doctoral program serving as Director of Doctoral Studies in Marketing for six years. Professor Murray’s doctoral students, who are now professors, teach at major universities throughout the United States, Europe, and Australia.
His research focuses on ethnography and semiotics in the context of shopper, buyer, and consumer behavior. Dr. Murray has recently taught doctoral seminars and workshops in ethnography at the University of Gothenburg in Göteborg, Sweden and the University of Queensland in Brisbane, Australia. His research has appeared in the Journal of Consumer Research, Journal of Marketing Management, Journal of Macromarketing, Journal of Consumer Policy, American Behavioral Scientist, and Consumption, Markets and Culture.
Professor Murray is currently serving on the editorial review board of the consumer behavior journal Consumption, Markets and Culture and is on the program committee for the Consumer Culture Theory Conference 2008. He remains active in the American Marketing Association, the Association for Consumer Research, and the American Sociological Association. In 2002, Dr. Murray won both the Outstanding All-Around Professor Award as well as the prestigious Charles and Nadine Baum Faculty Teaching Award at the University of Arkansas. Professor Murray resides in Fayetteville, Arkansas with his wife and son.