Consumer Insights:  Using Ethnographic Tools

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 Date & Time
May 14, 2009
8:30 AM - 4:00 PM
 
 Location
Donald W. Reynolds Center
Fayetteville, AR
  
 Fees
USD 1,295
 
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There are four groups of managers that would benefit from this course:
  1. Managers connected in some way to marketing research or the generation of consumer insights
  2. Managers involved in marketing management and would like to learn more about consumer behavior
  3. Managers who are involved with expanding their business globally and need to have a better understanding of how to approach a cross-cultural perspective
  4. Managers that would like to work for advertising or marketing research firms as ethnographers.
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