Curriculum

The Consumer Products Leadership Program has a broad curriculum that encompasses Shopper & Category Development, Supply Chain Excellence, Organization Development, Marketing, and Leadership.

The initial focus and course offerings will be on Shopper & Category Development.

The courses are categorized as Foundation, Advanced or Mastery level. Participants are expected to progress through these levels of competency, consistent with their responsibilities and career development goals. Courses at each level are designated as core or electives.

The Foundation curriculum is designed to deliver the competencies necessary to understand the intent, key processes, and initial applications of Shopper & Category Development.

The Advanced curriculum is for Shopper & Category Development practitioners who work for both retailing and manufacturing companies, primarily in consumer products businesses. The curriculum deals with all of the how tos of Shopper & Category Development. Participants in these courses can expect to develop the competencies necessary to create and manage a Category Plan consistent with the best practices in the industry.

The Master curriculum is for the few individuals who wish to perform at the pinnacle of Shopper & Category Development practices globally. The curriculum addresses the leading edge of Shopper & Category Development: analytical, strategic, tactical, and innovative thoughts and practices today.